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Marketing : contemporary concepts and practices /

Schoell, William F.

Marketing : contemporary concepts and practices / William F. Schoell, Thomas T. Ivy. - 2nd. ed. - Boston, Mass. : Allyn and Bacon, 1985. - 685 p. : ill. ; 24 cm.

Includes indexes.

ISBN: 0205082645

Subjects--Topical Terms:
Marketing.

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