Marketing : contemporary concepts and practices /
Schoell, William F.
Marketing : contemporary concepts and practices / William F. Schoell, Thomas T. Ivy. - Boston, Mass. : Allyn and Bacon, 1982. - 685 p. : ill. ; 24 cm.
Includes indexes.
Marketing.
Marketing : contemporary concepts and practices / William F. Schoell, Thomas T. Ivy. - Boston, Mass. : Allyn and Bacon, 1982. - 685 p. : ill. ; 24 cm.
Includes indexes.
Marketing.
