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Marketing : the firm's viewpoint /

Otteson, Schuyler Franklin, 1917-.

Marketing : the firm's viewpoint / by Schuyler F. Otteson, William G. Panchar and James M. Patterson. - New York : MacMillan, 1964. - xiii, 718 p. : ill. ; 25 cm.

Bibliographical footnotes.

Subjects--Topical Terms:
Marketing.

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