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Market segmentation

Frank, Ronald Edward, 1933-

Market segmentation / by Ronald E. Frank, William F. Massey and Yoram Wind - Englewood Cliffs, N.J. Prentice-Hall 1972 - xii, 292 p. : illus. ; 25 cm.

Bibliography: p. 255-279.

ISBN: 0135575796

Subjects--Topical Terms:
Market segmentation

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Market segmentation

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