Normal view MARC view ISBD view

Lifestyle and event marketing : building the new customer partnership /

Schreiber, Alfred L.

Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber ; with Barry Lenson. - New York : McGraw-Hill, 1994. - 263 p. : ill. ; 23 cm.

ISBN: 0070561532

Subjects--Topical Terms:
Public relations--Corporations--United States.
Issues management--United States.
Corporate sponsorship--United States.
Customer relations--United States.
Advocacy advertising--United States.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Lifestyle and event marketing : building the new customer partnership /

Contact Us

Copyright ©The National University of Malaysia Library