Introduction to modern marketing : an applied approach /
Elling, Karl A.
Introduction to modern marketing : an applied approach / by Karl A. Elling. - New York : MacMillan, 1969. - xiv, 431 p. : ill. ; 24 cm.
Bibliographical footnotes.
Marketing.
Introduction to modern marketing : an applied approach / by Karl A. Elling. - New York : MacMillan, 1969. - xiv, 431 p. : ill. ; 24 cm.
Bibliographical footnotes.
Marketing.
