An Information processing theory of consumer choice /
Bettman, James R.
An Information processing theory of consumer choice / James R. Bettman. - Reading, Mass. : Addison-Wesley, 1979. - xiv, 402 p. : ill. ; 25 cm. - Advances in marketing series. . - Advances in marketing series. .
Includes bibliographical references [p. 355-382] and index.
0201008343
Consumers.
Consumers--United States.
An Information processing theory of consumer choice / James R. Bettman. - Reading, Mass. : Addison-Wesley, 1979. - xiv, 402 p. : ill. ; 25 cm. - Advances in marketing series. . - Advances in marketing series. .
Includes bibliographical references [p. 355-382] and index.
0201008343
Consumers.
Consumers--United States.