Industrial marketing strategy /
Webster, Frederick E
Industrial marketing strategy / Frederick E. Webster, Jr - New York : Wiley, 1979 - xvi, 279 p. : 24 cm - Roland series on marketing management .
'A Ronald Press publication.'
Includes bibliographies and index
0471048798
78-26599
Marketing
Marketing management
Industrial procurement
Industrial marketing strategy / Frederick E. Webster, Jr - New York : Wiley, 1979 - xvi, 279 p. : 24 cm - Roland series on marketing management .
'A Ronald Press publication.'
Includes bibliographies and index
0471048798
78-26599
Marketing
Marketing management
Industrial procurement